Buy a European Health & Sleep Brand
Invest €125,000 to launch aluna™, a ready-to-go health & sleep brand in the premium segment targeting €2M revenue in Year 1 with 30-40% margins. Fully developed product, marketing, and supplier network in place.
The health & sleep segment is a growing market with a strong demand for premium products. It has seen a 40% online growth in the last 3 years.
The viability of the business has been confirmed through a senior tax advisor with deep e-commerce expertise (Document with signature available).
Key Assets
Product
High-quality products ready for production.
Brand
Registered in Germany; premium positioning.
Domain
alunabase.com – memorable and brandable.
Suppliers
Established, scalable manufacturing.
Marketing
Complete strategy in place.
Business Plan
Detailed roadmap for the next 5 years.
Unique Selling Propositions
Spinal/back health over omni sleep comfort.
Made 100% out of recycled materials.
Good price for quality and durability.
Market (Health & Sleep)
Online sales growth of 40% since 2022.
Still only B-player competition in Europe (Emma, Bett1).
No real health & sleep brand in Europe so far.
The first products (3 of 6) with existing samples
aluna™ Original Mattress
Starting at 279€
aluna™ Pro Mattress
Starting at 349€
aluna™ Kids Mattress
Starting at 79€
Financial Projections (Year 1) – This is a pessimistic projection.
| Metric | Projection |
|---|---|
| Revenue | 2.000.000 € (market share = 0.0238%) |
| COGS | 1.200.000 € – 1.400.000 € (Margins 30-40%) |
| Gross Profit | 600.000 € – 800.000 € |
| Marketing & Ops | 125.000 € |
| Net Profit | 475.000 € – 675.000 € |
| ROI on €125k investment | 380% – 540% |
Revenue
2.000.000 €
COGS
1.400.000 €
Gross Profit (min)
600.000 €
Gross Profit (max)
800.000 €
Marketing & Ops
125.000 €
Net Profit (min)
475.000 €
Net Profit (max)
675.000 €
Investment Highlights
Low capital requirement relative to revenue potential.
High scalability: Expand EU-wide or into marketplaces.
Quick launch: Ready-to-go product, brand and marketing assets.
Brand + IP: Strong defensible position in premium sleep niche.
Next Steps
- Secure funding to cover production and marketing.
- Launch direct-to-consumer and online marketplace sales.
- Monitor KPIs and scale aggressively to increase revenue and margin.